Organizer: ProActive Solutions and ProActive Personnel in partnership with Bulgarian Association of Hospitality Management Schools, National Board of Tourism, Bulgarian Hotel and Restaurant Association, Department of Geography of Tourism and Faculty of Economics and Business Administration of the Sofia University “St. Kliment Ohridski,” the University of Architecture, Civil Engineering, and Geodesy, the Civil Institute, and the European Confederation of Outdoor Employers
Venue: Park hotel “Vitosha” – Sofia and Microsoft Teams
10:00 - 10:15
Official Opening
Rosen Stoyanov
General Manager, Vitosha Park Hotel
Prof. Dr. Mariela Modeva
Ministry of Tourism
Marieta Georgieva
Deputy Minister of Education and Science
Dr. Polina Karastoyanova
Executive Director of National Tourism Board
Enyu Enev
Deputy Chairman of the Management Board of the Bulgarian Hotel and Restaurant Association
Malinka Marinova
Chairperson of Bulgarian Association of Hospitality Schools
Dr. Hristo Hristozov
Manager of the SMARTOURISM.BG project
10:15 - 11:00
Official Ceremony for the Annual SMARTOURISM.BG'2023 Awards
11:00 – 13:00
CHALLENGES AND INNOVATION IN THE DEVELOPMENT OF HUMAN RESOURCES IN TOURISM
MODERATOR:
Malinka Marinova, Chairperson of Bulgarian Association of Hospitality Schools
Modernization of Professional Education and Training
Marieta Georgieva, Deputy Minister of Education and Science
Application of Assessment Multipliers for Tourist Visits in the Cognitive Analysis of Tourism
Prof. Dr. Rumen Draganov, University of Library Science and Information Technology
Leadership practices in tourism
Dr. Polly Karastoyanova, National Board of Tourism
Professional Orientation in Tourism
Iliana Pavlova, MINI vocational center, town of Haskovo
Early Career Guidance - Trend and/or Achievemnt in The Field of Tourism
Yordan Adolfov, Vocational High School of Tourism "Ivan P. Pavlov", city of Ruse
Necessary Skills in the Workplace - Good Practices from Rural Tourism and the Circular Economy
Gianluca Coppola, European Digital Learning Network ETS, Italy - online
ProTourism: Digital Platform for Professional Education and Training of Personnel in the Field of Tourism in English
Boyana Tabakova, Klett Bulgaria Publisher
Didactic Reading of Hospitality and Tourism Industry Lessons
Dr. Vaska Belchovska-Nedelcheva, PGSS "Nikola Pushkarov", town of Popovo
13.00 - 13.30
LUNCH DISCUSSION
13.30 - 15.00
CHALLENGES TO BUILDING BIG DATA SPACES FOR THE DEVELOPMENT OF INTELLIGENT TOURISM – BIG DATA, OPEN DATA, HIGH TECHNOLOGIES, INTEGRATED DATA SYSTEMS
Moderator:
Dr. Hristo Hristozov, head of the SMARTOURISM.BG project
Use of Data for Tourism Development
Savina Nedyalkova, Ministry of Tourism
A System of Indicators for Monitoring Tourism Development
Prof. Dr. Mariana Asenova, Department of "Geography of Tourism", Faculty of Geology and Geography, Sofia University "St. Kliment Ohridski"
HOT.PMS – integrated data management in hospitality
Eng. Daniel Asenov, Manager of ITDK
Challenges to data management and analysis in tourism
Dr. Hristo Hristozov, head of the SMARTOURISM.BG project
15.00-15.20
COFFEE DISCUSSION
15.20-17.00
INNOVATIVE AND CREATIVE MODELS AND HIGH TECHNOLOGIES IN GOOD TOURISM MANAGEMENT
Moderator: Diana Bancheva
Coordinator of SMARTOURISM.BG, ProActive Solutions, Ltd
The USALI International Standard for Hospitality Accountability
Prof. Dr. Minko Velkov, ProActive Solutions, Dr. Hristo Hristozov, SMARTOURISM.BG project manager
Hotel-specific Software for Financial Planning and Analyzing
Cornelia Kolm, Fairmas
Good Practices for Tip Management
Velina Koleva, ProActive Solutions
Digital Solutions for Managing Tourism Processes
Julian Calderon, Mihail Zagorski, BGService
Development of an Intelligent Tourist destination'2030 - analysis and strategy for tourist destination Varna
Assoc. Dr. Genka Rafailova, Ch. Assistant Professor Zlatka Todorova, Ph.D. Hristina Filipova, PhD, College of Tourism at the University of Economics - Varna – online
Increasing the competitiveness of destinations through a unified visual identity and regional trademark
Desislava Alexova, International Business School - Botevgrad
Ecological and digital transition in tourism
Mrs. Petya Botseva and Tatiana Marinova and Karolina Stoicheva from 8A class, Plamen Georgiev and Alex Todorov from 8c class of Professional High School of Tourism "Aleko Konstantinov", Bankya
Culinary tourism - potential for the development of an intelligent tourist destination
Diana Bancheva, coordinator of SMARTOURISM.BG, ProActive Solutions
10:00 – 11:00
SMART TOURISM – ACCESSIBILITY, SUSTAINABILITY, DIGITALIZATION, CULTURAL HERITAGE AND CREATIVITY
Moderator: Dr. Hristina Bancheva-Preslavska
Department of Ecology, Protection and Restoration of the Environment, Forestry and Technical University
Tourism 4.0 – Enhancing of the Tourist Experience
Katerina Ceglar, ARCTUR, Slovenia - online
To Feel The Soul Of The Sea
Patricia Patti, EcoMarine, Malta
Smart Tourism - Challenges For The Tourism Industry From The Northern Black Sea Coast
Darina Argirova-Miteva, PZG "Kl. Ar. Timiryazev", city of Kavarna, Tourist Association "Kavarna"
The Devetaki Plateau - development of an intelligent tourist destination
Iva Taralezkova, Devetaki Pllateau Association
Sustainability and Hospitality
Sarah Duncan, Expert Advice/Sleeping Lion, UK, HOSPA Sustainability Advisor - online
11:00 - 11:20
COFFEE DISCUSSION
11.20 - 12.30
DIGITIZATION OF THE TOURIST EXPERIENCE
Moderator: Dr. Hristo Hristozov
Manager of the SMARTOURISM.BG project
Tourism in protected areas and digitization - presentation of results from the "DigiParks" Project - "Creation of an innovative integrated tourist product between the nature parks "Vrachanski Balkan" and "Iron Gate"
Olya Genova, Directorate of Nature Park "Vrachanski Balkan"
Digitization of 100 national tourist sites - a joint project of the Bulgarian Tourist Union and Yettel Bulgaria
Yana Petrova, Bulgarian Tourist Union
The Internet platform Chef&Gastro – a guide to the world of gastronomy
Zhelyazko Karakashev, co-founder of the platform
AI, autonomous car tours, unique experiences
Hristo Yanev, VisitBulgariaOn.com – online
AI chatbots in Bulgarian tourism: today - with GPT
Elitsa Stoilova, Umni.bg
12.30 – 13:00
OFFICIAL CLOSING OF THE CONFERENCE
