The emergence of new technologies in our society has led to a radical change in the way we understand and think about our everyday life. Whether it’s information, entertainment or management of reservations and payments. In the field of tourism, new trends show the emergence and widespread use of technological applications that encourage creativity and innovation in the context of an increasingly competitive and demanding sector. Whether in terms of destinations or businesses, technology boom means a complete rethink of the way we communicate, market and practice tourism at all levels.
The purpose of this topic is to explore, from a global perspective, the potential and constraints associated with the application of state-of-the-art technologies to attract and create loyalty to tourists, image positioning and consumption of tourist experience, among other aspects.
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